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Advertising and Media Management
Free
Advertising and Media Management (IT)

Advertising and Media Management. .

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Description

Course Overview

Advertising management is a career path in the advertising industry. Advertising and promotions managers may work for an agency, a PR firm, a media outlet, or may be hired directly by a company to develop branding for the company’s product or service.

Media management is a stage that involves various steps in post-production. These steps relate to processing the media and they include capturing, compressing, copying, moving, or deleting media files. This media is then recorded in clip properties, log notes, comments and scene numbers.

 

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Lessons

Free

Importance of communication in marketing?

How do you categorized communication in marketing?

What is marketing communication?

What are the objectives of marketing communication?

What is integrated marketing communication?

What are the general methods of determining the marketing communication budget?

How do we decided about doing advertising in-house or going for an external advertising agency?

What are the advertising appeals?

What are the basic requirement to create an advertisement?

What are the different types of advertising agencies?

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